About us

Gabriele Salari MyUmbria

My Umbria was born in 2015, stemming from an idea of Gabriele Salari, journalist and writer, “original from Umbria and passionate about it too”, so that he is deeply familiar with the region. Gabriele is a nature and environment enthusiast, he contributes to several magazines, including Plein Air, Famiglia Cristiana and the national newspaper La Stampa, on which he writes a blog called “La nostra Italia” (“Our own Italy”). Gabriele is the author of several books about nature and the environment, some of which for children. He dedicated two books of him to Umbria region:
Diario Umbro. Un anno sul Monte Subasio tra lecci, santi e poeti (“Umbria’s diary. A year on Mount Subasio between holms, saints and poets”) and La mia Umbria (“My Umbria”), soon to be published.

The ideal traveller for us is cultured, smart, a nature lover and interested in remarkable landscapes, pleasant strolls, tasty food and good wine. We can offer 100% green vacations, including transfers by electric cars, trains and bikes. Who choses My Umbria not “only” discovers Umbria, but also experiences it engaging the all five senses.



Umbria is a small region in central Italy, enriched by a multifaceted historical, artistic and natural heritage. Easily reachable in a couple of hours by train from Rome or Florence, the region also houses an airport with some international flight connections.

In addition to countless arts centres and timeless hamlets, Umbria hosts authentic and magnificent natural spots, from one of Europe’s highest waterfalls Cascata delle Marmore to Lago Trasimeno, the biggest lake in central Italy. Not to mention Sibillini Mountains, among the richest in wilderness in the entire Apennine mountain range, or rivers like Nera and Corvo where it is possible to go rafting, or even the major fossil forest of Europe, in Amerino.


Tourism is considered the fourth cause of environmental pollution and CO 2 emission, after food, housing and transports. What impacts more regarding tourism is mobility, especially airplanes and conventional cars, which are responsible for 75% of emissions in the sector. My Umbria works together with Umbria Green Card in order to offer transportation by electric car, made possible by the existing charging stations all over Umbria where you can charge your car for free. auto-elettrica_ok There is also the chance to lodge in green accommodation facilities. This opportunity is similarly important, as accommodation is responsible for 21% of CO 2 emissions in the touristic sector.